Google Local On Page SEO Strategies for Ranking | GenXmm
Search engine optimization for local search is made easy through Google My Business. Shown below is the step by step process for ranking on Google in local search. An optimized website will rank well for local searches.
1. Have your business appear in the Google Maps 3
pack
·
to rank highly in organic search
ü
set up Google My Business Page
ü
make sure you verify your business
ü
Business Brand page needs to be complete, active
and visited to have a chance of appearing in the 3 pack
2. Broaden your focus
·
compete outside of Google on sites such as
Facebook, Yelp, etc...
3. Trust and consistency
4. Use local keywords and information on pages
5. Include location data on each page in headers,
footers, tags and content
6. Name, address and phone number are most
important and can easily be repeated somewhere on each page like header or footer
7. Include city and state in title tags, heading
tags, content, alt text for images and URL.
8. Use Contact Page of website and base on "how
to find", include a map and text
9. Additional areas of service should be in the
Contact Page keywords
10. Include a list of 3-5 closest cities near the
address and place in the footer.
11. If you offer multiple services, dedicate a page
to each service offered to allow for optimization
12. Blog on-site helps, not all posts need to
include location
13. Rich snippets are good
14. Schema.org is a collection of vocabulary and
structured data and is needed
15. Building citations
·
citations are mentions of your business on other
sites that include your business name, address and phone number (these types of
sites are difficult to obtain listings on but paid services can help)
ü
citation sources sites: Neustar, Localeze, Acxion,
Factual, Foursquare (these sites provide updates to hundreds of local data
sites saving lots of time)
·
Local Chamber of Commerce and local city business listings
·
Other useful sites (these may
have a verification process)
ü
sites: Manta, BBB, Merchant
Circle, Brownbook, City Search, Kudzu, Local BOTW, SuperPages
·
you can also find
associated sites, for example if its lawyers….find a lawyer site to list
yourself on
Very informative site, i must bookmark it about this Your Digital Resource topic. keep posting interesting articles...
ReplyDelete